Tayto is our no.1 crisp brand and is not just iconic in Ireland but also provides a much-needed taste of home to many Irish abroad. It’s often voted the most-missed Irish product by Irish ex-pats living all over the world.
Available in a range of flavours including Cheese & Onion, Salt & Vinegar, and more, Tayto is well and truly part of Irish life. Keep an eye out for new products such as Tayto Limited Edition flavours and new pack formats of some of the nation’s favourite snacks and crisps.
May contain traces of Soya, Wheat, Barley.
|Per 17g Serving
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|of which Sugars
|17g Pack = 1 Serving
|Per 17g Serving
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|Per 17g Serving
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Front of Pack Nutrition
17g Pack = 1 Serving
Reference Intake Statement
Reference Intake Statement – Reference Intake of an average adult (8400kJ / 2000kcal)
NielsenIQ Brandbank Captured Product Name
Tayto Skips Prawn Cocktail Flavour 6 x 17g
Promotional Description – Tayto Skips Prawn Cocktail Flavour 6 x 17g PMP €2.50
The original Irish snack!
No added MSG
No artificial colours or flavours
Suitable for vegetarians
Brand – Tayto Skips
Regulated Product Name
Prawn Cocktail Flavour Maize Snacks
Barley – May Contain
Milk – Contains
Soya – May Contain
Wheat – May Contain
Added MSG – Free From
Artificial Colours – Free From
Artificial Flavours – Free From
From the humble beginnings of an Irish entrepreneur in Dublin City to becoming Ireland’s most-loved food brand, the story of Tayto is as rich and rewarding as our great tasting snacks. Read more below about our compelling history of entrepreneurship, quality and innovation and you’ll understand why we are so proud of our heritage.
A whole lot of work and commitment goes into making Ireland’s favourite snacks. From the story of our iconic brand to our world-class manufacturing facility, we’re proud to tell you everything you need to know about all things Tayto Snacks. Through every part of our organisation, we put everything we’ve got into producing first-class snacks with purpose and sustainability.
Based in Ashbourne, Co Meath, our factory comprises of almost two acres of high quality machinery, systems and processes managed by a team of seasoned professionals – all dedicated to making the best tasting snacks possible. Exceptional standards, quality control and first-class ingredients blend together to deliver outstanding, sustainably-made snacks for consumers.
Once the potatoes come through our factory doors, they are washed, peeled and thinly sliced. They are then cooked in a blend of sunflower and rapeseed oil and flavoured with our unique seasonings. Our recipes are a closely-guarded secret going back over 50 years but you can be assured we are sourcing all flavours and ingredients with care and sustainability. All snacks are then packed and prepared for sale nationally.
Tayto was established by Joe ‘Spud’ Murphy in 1954 at a time when most crisps were imported from the UK and were unflavoured bar the small blue bag of salt included in each bag to enhance the flavour. Spotting a niche in the Irish market, Joe Murphy set up his own crisp factory. Credited with inventing the first ever Cheese & Onion flavoured crisps, the brand name Tayto has now become synonymous with crisps across Ireland. Production of the Cheese & Onion flavour crisps started in a factory on Moore Street, Dublin, where after being packed by hand in waxed greaseproof paper, the crisps were delivered to the retailer in an airtight tin, to help maintain their freshness.
Today, Tayto is still best known for the original cheese and onion crisp but the brand is more than just a crisp. Tayto is Ireland’s favourite crisps and snacks brand and continues to hold the number 1 position in the marketplace*. Tayto is iconic at home in Ireland but Tayto has also been providing a taste of home to many of the Irish diaspora for many years.
Key to Tayto’s success is its ongoing support and engagements with consumers. Mr.Tayto is the instantly recognised, much-loved character that people of all ages love and embrace. As the embodiment of the brand he gently cajoles, pokes fun, brings a sense of humour to the everyday. His campaigns over the years have brought his sense of humour to the forefront and created an emotional connection with the public.
Beside the factory where we make Tayto crisps is Tayto Park. Tayto Park is Ireland’s only Theme Park and offers a huge variety of things to see, do and experience! Tayto Park has attractions for all ages, from thrill-seekers looking for an adrenalin rush to younger guests who can enjoy fun and exciting activities including a factory tour and meeting Mr. Tayto himself.