MiWadi
MiWadi is an Irish soft drink brand and formerly by Cantrell and Cochrane (C&C), bottled in Nassau Place Dublin, on the second floor syrup room.
Its name comes from the initial letters of C&C’s predecessor company, Mineral Water Distributors, which was formed in 1927. The range includes blackcurrant, lemon, lime, and orange & pineapple fruit squashes, with additional flavours produced on a seasonal basis
The slogan of MiWadi is “It’s not your Wadi, it’s MiWadi”, seen on MiWadi bottles and commercials. The drink suffered declining sales during the 1990s, occupying only 16.4% of the market share by 1995, but it experienced a sales renaissance in the 21st century and as of 2005 it accounted for 37% of fruit squash sold in the Irish market.
